Introduction by CODO Design

When a Lawyer Opens a Brewery

"Trademarking and Intellectual Property (IP) continues to be a blindspot for many new breweries. And this can lead to some serious heartache if overlooked.

Matthew McLaughlin has the distinction of being both a CODO client and partner. We work with his firm regularly when naming new beverage companies, and recently, got to help him brand his very own brewery, Fertile Ground Beer Co. 

Matthew is a tremendous resource and a leading voice in beverage IP. If you’re here for some quick and dirty advice on naming (and protecting) your brewery name, scroll down to the halfway point of this piece. And if you’re starting a new brewery or beverage company right now, read on the learn about Matthew’s experience on this front and how their team has had to stay flexible during the pandemic."